Europe’s first music hotel is here - in the heart of Berlin. Located directly on the banks of the river Spree, and at the epicentre of the music, fashion and creative scene, a new lifestyle hotel that has yet to meet its match in Europe: the nhow Berlin. The nhow Berlin is located right next to Universal Music and MTV Europe.
nhow stands for a new generation of hotels: offbeat, lively, dynamic and with a local flair that simultaneously has worldwide appeal. nhow centers on music and design and is the only hotel in Europe offering two professional music studios.
Have you seen GEICO's commercial featuring Salt-N-Pepa encouraging people to "Push It" during multiple occasions? If not, check it out the commercial below. "Push It" is not only one of the greatest hip hop songs of all time it is one of the 500 greatest songs ever produced. The nhow takes the concept used in this commercial to the next level by using multiple song titles as graphic backdrops or subtle gestures to compliment the various experiences of typical hotel guests.
How many hip hop song titles can you associate to your daily commutes?
Title: The Music Hotel
Client: nhow Berlin
Design: Scholz & Friends
Executive Creative Direction: Wolf Schneider
Creative Direction: Olivier Nowak
Photography: Jürgen Krugsperger