Kanye West's first short film was shown on seven cinema screens surrounding the audience inside a pyramid designed by architects OMA at the Cannes Film Festival in France yesterday.
Located along Palm Beach, the pyramid’s canopy is hemmed to open up a panoramic backdrop of Cannes and the Mediterranean while creating an effect of levitation above the red carpet. Filmgoers ascend into the pyramid along a continuous red carpet that widens into the 200 seat auditorium. OMA worked with Cannes-based production team Ar’Scene to design an optimized triangular steel frame to accommodate the pavilion’s unique technical requirements.
“The pyramid subtly distinguishes itself from the context of white event sheds in Cannes while achieving a structure able to suspend the complex screen, sound and projection installations,” partner-in-charge Shohei Shigematsu commented. “We are excited to be involved in developing this prototype for a new cinematic experience, together with other creative entities."
