The label hired longtime Vuitton collaborator (and architectural provocateur) Peter Marino to outfit Safdie's ‘crystal' with an interior reminiscent of a luxury cruise liner. For decades hip hop artist have increased profits of both major and minor companies across the world, especially apparel and jewelery designers. Remember Nelly's "Air Force Ones" or even Jay Z's boycott of that drink which I will not mention on my blog? Once any industry, product or designer is mentioned in a hip hop song, it's accepted and even regarded as a must have by hip hoppers and their massive spending power. In an upcoming blog I will discuss in further detail, the spending power of the hip hop generation.

When 2 Chainz said "When I die bury me inside the Louis' store"? I wonder if he was talking about this store in Singapore? Its a sight to be seen, and will rival any tombs and mausoleums around the world. Ok, Im just kidding!

Imagine if architects and even architecture can get the mentioned in hip hop with the same consistency of other products and professions. What would be the result? Could the profession be elevated by the influx of a new era of designers and thinkers? Can hip hop motivate more minorities to join the profession of architecture?