Design Architect: BrandNu Design Studio
Architect of Record: Gensler
Exhibit Designer: Ralph Appelbaum Associates

BrandNu Design Studio is proud to serve as the lead design architect for The Hip Hop Museum in the Bronx—a permanent cultural institution rooted in the birthplace of Hip Hop. More than a museum, this space is a living monument to the global influence of Hip Hop, celebrating its power to shape communities, shift narratives, and spark innovation across generations.

Designed as an immersive, flexible, and tech-forward environment, the museum will host exhibitions, performances, and educational programs that amplify the voices of artists, pioneers, and everyday people who shaped the movement. From the grand staircase to the curated galleries, every design decision reflects the rhythm, resilience, and raw creativity of Hip Hop culture.

A cornerstone of the project is engraved with lyrics by The Notorious B.I.G.—a reminder of how far Hip Hop has come, and how much further it will go:
“It was all a dream...”
“You never thought Hip Hop would take it this far.”